Saturday, December 19, 2009


Global consulting firm Accenture PLC has ended its relationship with Tiger Woods, marking the first major sponsor to cut ties with the golfer since his alleged infidelities surfaced and he announced and indefinite leave from the sport to work on his marriage.

In its first statement since Woods scandal erupted. Accenture said the golfer is "no longer the right representative" after the "circumstances of the two weeks," The move ends a six year relationship during which the firm credited its "Go on, be a Tiger" campaign with boosting its image significantly. Accenture has used Woods to personify its claimed attributes of integrity and high performance.

"After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising," Accenture said, adding that "it wishes only the best for Tiger Woods and his family."
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